INFUSED WATER PRODUCT INNOVATION AS AN EFFORT TO DEVELOP MSMES IN SURU SOOKO VILLAGE IN THE FIELD OF HEALTHY DRINKS

Ahmad Rozan Al Baihaqi; Amelia Audry; Devina Setia Putri; Bayu Firnanda; Adib Khusnul Rois

doi:10.66936/hapdis.1.3.21

Authors

Ahmad Rozan Al Baihaqi Muhammadiyah University of Ponorogo Author
Amelia Audry Muhammadiyah University of Ponorogo Author
Devina Setia Putri Muhammadiyah University of Ponorogo Author
Bayu Firnanda Muhammadiyah University of Ponorogo Author
Adib Khusnul Rois universitas muhammadiyah ponorogo Author

DOI:

https://doi.org/10.66936/hapdis.1.3.21

Abstract

The Community Service Program (KKN) conducted by Universitas Muhammadiyah Ponorogo in Suru Village, Sooko District, identified that local agricultural and plantation resources, including fruits and herbs such as mint leaves, had not been optimally utilized into products with added value. Some agricultural products were still sold in fresh form, while public awareness of healthy lifestyles was increasing. This condition encouraged the development of an innovative healthy beverage, infused water, as an effort to utilize local raw materials and develop opportunities for Micro, Small, and Medium Enterprises (MSMEs). The implementation method included observation and identification of local potential, Focus Group Discussion (FGD), infused water production practice, product packaging and labeling, introduction to digital marketing, and activity evaluation. The results showed that the community gained basic knowledge and skills in selecting and processing ingredients, maintaining hygiene during production, packaging products, preparing labels, and introducing products through social media. The activity also introduced opportunities to increase the added value of local agricultural products through a beverage product that is more ready for marketing. Therefore, infused water innovation can be an alternative for developing MSMEs based on local potential and can still be developed sustainably by the community of Suru Village, Sooko District.

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