PRODUCTIVE ZAKAT MANAGEMENT STRATEGY FOR THE EMPOWERMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES IN PONOROGO

Abstract

This study aims to analyze the productive zakat management strategy implemented by the Ponorogo Infaq Management Institute in empowering micro, small, and medium enterprises (MSMEs). The methods used were field research with a qualitative approach and case studies, which involved direct observation and interviews with key informants. The results of the study show that this empowerment program has succeeded in increasing the income and independence of the mustahik economy through business capital distribution, skills training, and mentoring. The analysis compared the results of the research with economic empowerment theory, showing that although the program has a positive impact, challenges such as low financial literacy and limited human resources still hinder its effectiveness. The conclusions of this study emphasize the need for a holistic approach that considers financial, psychological, and social aspects to increase the success of empowerment programs. With a planned strategy, the Infaq Ponorogo Management Institute can be more effective in reducing poverty rates and improving people's welfare.