IMPLEMENTATION OF ISLAMIC BUSINESS ETHICS IN IMPROVINGCONSUMER SATISFACTION

Abstract

The implementation of Islamic business ethics at Jetis Ponorogo Supermarket is by increasing consumer satisfaction through the principles of justice, honesty, trust, and social responsibility, such as fair service without discrimination, open communication, provision of quality products, and business practices that are fair and not detrimental to consumers. The application of this ethics builds trust, customer loyalty, and a healthy business climate. The results of the study show that Islamic Business Ethics at Surya Jetis Ponorogo Supermarket are: The challenges of applying Islamic business ethics experienced at Surya Jetis Ponorogo Supermarket include lack of understanding and literacy, uniform regulatory limitations, dominance of global capitalism, technological developments, and internal challenges of the quality of business actors, Siddiq, Amanah, Fathonah, and Tabligh are the four obligatory attributes of the prophets and apostles in Islam, which are also examples for Muslims. To increase customer trust at Surya Jetis Ponorogo Supermarket, offer excellent service consistent with employee training, provide facilities and provide the Best Product Quality and Service.